Comments : 5 Comments »
Tags: business, checklist, humour, selling
Categories : Found While Wandering, Just Meandering..., The Art of Business
“Do or do not… there is no try.” Yoda
Sage Business Advice....
I got a great laugh today from reading a thread in one of the Etsy forums, which pretty much sums up all the great advice given to folks who ask how to improve the sales in their online stores. A huge thanks to StitchNTyme who started the thread, and all the fabulous Etsy folks who contributed. So here is my compilation of the list – I hope you find it useful…. or at least amusing!
- Take better photos – yours are too blurry, too dark, too light, too far away, the background is too busy, the background is too boring, there are too many shadows, there are too many reflections, you should use a live model, don’t use a live model, show the back, show different angles, etc, etc, etc…
- Write better descriptions – be more descriptive, don’t be so flowery, be concise, expand, give measurements, add metric measurements, what does it feel like, how much does it weigh, can it be altered, does it come in different colors, how did you make it, etc, etc, etc.
- Open up an account on Flickr, Kaboodle, Stumbleupon, Tumblr, Squidoo, StyleHive, Digg, Delicious, etc, etc, etc….
- Install and learn how to use Google Analytics
- Learn about SEO (Search Engine Optimization)
- Submit your own shop to the search engine
- Change your shop announcement
- Change your items titles/names/tags/keywords
- Change the font in your banner (especially if it’s Papyrus or Comic Sans
- Create a blog and post the link everywhere
- Create Facebook and or Facebook Fan page
- Twitter (or is it tweet???)
- Take out paid ads
- Promote a give-away
- Submit articles to other peoples blogs
- Join list sites
- Give free items to bloggers to write reviews for you
- Post a YouTube video
- Raise your prices
- Lower your prices
- Leave comments on blogs, and leave a link back
- Include Moo cards with your order
- Give free gifts with purchases
- Offer free gift wrapping
- Join “pyramid” buy list
- Find your niche market
- Broaden your customer base
- Create a PIF (Pay it Forward) listing for good karma
- Join teams with other sellers
- Trade with other “low sales” shops to boost your sale
- Take a break
- Work more on your craft
- Work more on your business
- Create something (anything!) tied to Twilight or True Blood
- Give it time
- Make a change
- Give a % of your profits to charity
- Learn to read tarot/tea leaves/crystal ball
Yeah…. the list goes on. Basically though, it boils down to 2 major things:
- Create something people want to buy
- Promote it to people who want it
Not that this is so easy – but everything else, really, is just a means to an end!
Comments : 2 Comments »
Tags: class, teaching, wire, wirework
Categories : Just Meandering..., Teaching
I currently have 45+ different class projects that I have developed, but I never seem to have anything new! Since I teach at both jewelry shops and thru adult education programs, I need a good selection of classes for the real beginner, as well as for my more advanced students looking to broaden their skills. A few weeks ago I posted some of my new projects for the fall – here are a couple of beginner classes that I’m in process of creating for this winter session, to be scheduled thru Palo Alto Adult Education:
Bold Heart Pendent
I just looooove that this came out exactly as I designed! This example is made with antiqued copper and faceted garnets – I think it has a real “True Blood / Twilight” kinda feel…. a little goth, a little edge. I just finished another one in silver with mirrored finish crystals. It’s really shiny, so I think I’ll oxidize it to lower the bling factor…
This design was a great accident – nothing like what I originally started out with, but the end result came out great! These earrings are pearl and silver, but I’ve adapted the “Celestra” design to create a larger wired gemstone component for a pendant.
I really enjoy creating class projects for beginners that go beyond the basic “how to wrap a loop.” It is vital that you learn the basic techniques, and learn them well, if you want to continue creating jewelry. But I think that if you can walk into a class knowing nothing about wirework, and walk out with a very cool project, you will be more inclined to take a few more classes – and that’s my goal!
Comments : Leave a Comment »
Tags: 9 11
Categories : Uncategorized
Today I want to take a breather from my own little world, and take a moment to remember the lives lost, and lives changed by the horrific acts of 9.11.01. It’s been 9 years since we (and this is the global we) have had our lives irreparably altered by the actions of fanatics, and I believe that we must continue to honor, and remember…
Thick plumes of smoke and debris envelop the World Trade Center after the first tower collapses. (photo courtesy of Detective Greg Semendinger/NYC Police Aviation Unit)
We should remember….
- 2,753 men, women and children died at the World Trade Center
- 184 people died at Arlington (the Pentagon)
- 40 people died in Shanksville Pennsylvania.. courageous passengers on Flight 93 who’s actions prevented the deaths of numerous other
- A total of 2977 victims died…. and all of us were affected
Firefighters at Ground Zero in New York (courtesy of photojournalist James Nachtwey - Time website)
Of the victims, 55 were military, the rest were civilians. They were from all walks of life, and 90 different countries and different faiths – terrorists do not discriminate. 411 emergency workers died responding: firefighters, police, port authority, EMS… today we remember the people who gave hope, who gave comfort, and who gave their lives.
Tomorrow, I will go back to enjoying my little world, but today, I remember.
Comments : Leave a Comment »
Categories : Found While Wandering, Just Meandering...
Giving Props…. to the bloggers I admire, respect, and enjoy!
I have wanted to add a blogroll here, but just couldn’t figure out how to do it! It isn’t difficult, but you have to know what to look for – I assume each blog host has a different method (see end of post for “how-to” on WordPress). I finally (finally!!) got my blogroll up and posted just a few hours ago!
So today, nothing new from me – I just want to direct you to the great blogs I’ve got listed on the right…. they are all places I visit often, and get some great inspiration and ideas. Check them out , I know you’ll find some new places to go trolling around!
How did I add the Blogroll? For those of you using WordPress who haven’t figured it out yet, the “Links” widget (available in “Appearance” section of your Dashboard) provides the structure, but then you need to add the specific URL links for blogs and/or websites by using the “Links (Add New)” click on your Dashboard. Easy, once you know how!