Yoda Style Business

28 09 2010

Do or do not… there is no try.” Yoda

Sage Business Advice....

I got a great laugh today from reading a thread in one of the Etsy forums, which pretty much sums up all the great advice given to folks who ask how to improve the sales in their online stores. A huge thanks to StitchNTyme who started the thread, and all the fabulous Etsy folks who contributed. So here is my compilation of the list – I hope you find it useful…. or at least amusing!

  • Take better photos – yours are too blurry, too dark, too light, too far away, the background is too busy, the background is too boring, there are too many shadows, there are too many reflections, you should use a live model, don’t use a live model, show the back, show different angles, etc, etc, etc…
  • Write better descriptions – be more descriptive, don’t be so flowery, be concise, expand, give measurements, add metric measurements, what does it feel like, how much does it weigh, can it be altered, does it come in different colors, how did you make it, etc, etc, etc.
  • Open up an account on Flickr, Kaboodle, Stumbleupon, Tumblr, Squidoo, StyleHive, Digg, Delicious, etc, etc, etc….
  • Install and learn how to use Google Analytics
  • Learn about SEO (Search Engine Optimization)
  • Submit your own shop to the search engine
  • Change your shop announcement
  • Change your items titles/names/tags/keywords
  • Change the font in your banner (especially if it’s Papyrus or Comic Sans
  • Create a blog and post the link everywhere
  • Create Facebook and or Facebook Fan page
  • Twitter (or is it tweet???)
  • Take out paid ads
  • Promote a give-away
  • Submit articles to other peoples blogs
  • Join list sites
  • Give free items to bloggers to write reviews for you
  • Post a YouTube video
  • Raise your prices
  • Lower your prices
  • Leave comments on blogs, and leave a link back
  • Include Moo cards with your order
  • Give free gifts with purchases
  • Offer free gift wrapping
  • Join “pyramid” buy list
  • Find your niche market
  • Broaden your customer base
  • Create a PIF (Pay it Forward) listing for good karma
  • Join teams with other sellers
  • Trade with other “low sales” shops to boost your sale
  • Take a break
  • Work more on your craft
  • Work more on your business
  • Create something (anything!) tied to Twilight or True Blood
  • Give it time
  • Make a change
  • Give a % of your profits to charity
  • Learn to read tarot/tea leaves/crystal ball

Yeah…. the list goes on. Basically though, it boils down to 2 major things:

  1. Create something people want to buy
  2. Promote it to people who want it

Not that this is so easy – but everything else, really, is just a means to an end!

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5 responses

28 09 2010
Carly

AWESOME! Love this post. I am thrilled that my thread on Etsy got this reaction. Thank you so much for mentioning my shop in your Blog. :)

28 09 2010
Jenn

Thanks for this blog post! Love it! Found the link in the forum.

29 09 2010
Kimberlee

what a great list, LOL. Made my day!
~Kimberlee
http://www.TheSpunkyDiva.blogspot.com
(speaking of number leaving your blog address everywhere, LOL)

5 10 2010
patty

great post..thanks

5 10 2010
Dax58

Thanks all… I gladly give credit to the great Etsians who see the BUSINESS of Etsy as a necessary aspect of their craft!

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