First impressions count. No matter what you sell, the way you package it up is an extension of how your customers see you. Many folks who sell handmade items tend to a little overboard, but that’s not needed – the wrapping doesn’t need to be expensive, but it should compliment your items and reflect your style.
When I first started selling jewelry a few years ago, I liked how my pieces looked on parchment – a classic look, that showed sophistication (I used to put them in coordinated beige organza bags). When I look at the parchment now, it seems very dated, and doesn’t reflect the uniqueness of my jewelry.
What a difference a little change makes! My jewelry now looks so much more current using vivid colors, and it really pops! At shows it is very visible – people are attracted to the brightness, and come over to take a look. I still use the same style cards and tags, and I still print them myself (NOTE: my business changed to “StudioDax”), but making this simple change in color totally transforms how they are seen by customers.
Don’t be afraid to change it up every once in a while! Even if you have a strong brand, you can add a small change or a new accent to shake things up and keep your look current.