Yoda Style Business

28 09 2010

Do or do not… there is no try.” Yoda

Sage Business Advice....

I got a great laugh today from reading a thread in one of the Etsy forums, which pretty much sums up all the great advice given to folks who ask how to improve the sales in their online stores. A huge thanks to StitchNTyme who started the thread, and all the fabulous Etsy folks who contributed. So here is my compilation of the list – I hope you find it useful…. or at least amusing!

  • Take better photos – yours are too blurry, too dark, too light, too far away, the background is too busy, the background is too boring, there are too many shadows, there are too many reflections, you should use a live model, don’t use a live model, show the back, show different angles, etc, etc, etc…
  • Write better descriptions – be more descriptive, don’t be so flowery, be concise, expand, give measurements, add metric measurements, what does it feel like, how much does it weigh, can it be altered, does it come in different colors, how did you make it, etc, etc, etc.
  • Open up an account on Flickr, Kaboodle, Stumbleupon, Tumblr, Squidoo, StyleHive, Digg, Delicious, etc, etc, etc….
  • Install and learn how to use Google Analytics
  • Learn about SEO (Search Engine Optimization)
  • Submit your own shop to the search engine
  • Change your shop announcement
  • Change your items titles/names/tags/keywords
  • Change the font in your banner (especially if it’s Papyrus or Comic Sans
  • Create a blog and post the link everywhere
  • Create Facebook and or Facebook Fan page
  • Twitter (or is it tweet???)
  • Take out paid ads
  • Promote a give-away
  • Submit articles to other peoples blogs
  • Join list sites
  • Give free items to bloggers to write reviews for you
  • Post a YouTube video
  • Raise your prices
  • Lower your prices
  • Leave comments on blogs, and leave a link back
  • Include Moo cards with your order
  • Give free gifts with purchases
  • Offer free gift wrapping
  • Join “pyramid” buy list
  • Find your niche market
  • Broaden your customer base
  • Create a PIF (Pay it Forward) listing for good karma
  • Join teams with other sellers
  • Trade with other “low sales” shops to boost your sale
  • Take a break
  • Work more on your craft
  • Work more on your business
  • Create something (anything!) tied to Twilight or True Blood
  • Give it time
  • Make a change
  • Give a % of your profits to charity
  • Learn to read tarot/tea leaves/crystal ball

Yeah…. the list goes on. Basically though, it boils down to 2 major things:

  1. Create something people want to buy
  2. Promote it to people who want it

Not that this is so easy – but everything else, really, is just a means to an end!

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It’s Showtime!

12 05 2010

The days are getting longer, the temperature is rising, and the flowers are starting to bloom. We all know what that means – it’s showtime! Noooooo – not the circus, and not the theater, but the summer craft show circuit. I love being outside, and interacting with customers, and I thought it was time for a quick review of what we call “THE CHECKLIST” – the what you absolutely positively, must bring with you when you do craft shows… (NOTE: click on the list to enlarge, then print):

These are the things that anyone doing a craft show should remember, regardless of what they craft. And… if you are a jewelry kinda person like me, than you’ll want to remember a couple of extra items, just to make sure that you’ve got everything covered:


I hope that you find these useful as you start planning your summer craft show schedule. There are plenty of lists all over online, so if these don’t work for you, just do a quick google and I’m sure you’ll find something else.And if I missed something critical – please let me know!